Feds to regulate blogger product reviews

Just out from the Financial Times: newly proposed FTC guidelines "would also hold bloggers liable for the statements they make about products."

They're apparently serious about doing this (the FT article was published not on April Fools' day, but on the day after). But don't people already take blogs with a grain of salt?

And furthermore... What's that? HELP! I am now in this very room being accosted by Big Brother incarnate! Where's the delete button on my Apple Macintosh?!? (I have used it successfully in these situations before!)